By Carole R. Engle, Kwamena K. Quagrainie
Markets, advertising, and alternate became ever extra very important to starting to be aquaculture industries world wide. the variety and idiosyncrasies of the aquaculture and seafood markets demand figuring out info that's distinctive to those markets. providing primary rules of selling and economics from a ordinary, how-to viewpoint, the Aquaculture advertising and marketing instruction manual will give you the reader with the instruments essential to evaluation and adapt to altering industry conditions.
The Aquaculture advertising instruction manual presents the reader with a huge base of knowledge relating to aquaculture economics, markets, and advertising and marketing. additionally, this quantity additionally comprises an intensive annotated bibliography and webliography that offer descriptions to key extra assets of knowledge.
Written via authors with immense foreign aquaculture advertising event, the Aquaculture advertising guide is a vital creation to aquaculture advertising for these drawn to aquaculture and people new to the pro box. The physique of information offered during this booklet also will make it a beneficial reference for even the main skilled aquaculture professional.Content:
Chapter 1 Seafood and Aquaculture Markets (pages 1–18):
Chapter 2 call for and provide, simple monetary Premises (pages 19–35):
Chapter three Aquaculture advertising and marketing ideas (pages 37–55):
Chapter four Aquaculture Growers and their advertising offerings (pages 57–70):
Chapter five Seafood and Aquaculture Product Processing (pages 71–90):
Chapter 6 Participation and management in advertising Channels (pages 91–111):
Chapter 7 advertising by way of Farmer teams (pages 113–127):
Chapter eight Wholesaler advertising (pages 129–140):
Chapter nine marketplace traits (pages 141–152):
Chapter 10 The overseas marketplace for Seafood and Aquaculture items (pages 153–167):
Chapter eleven guidelines and rules Governing Aquaculture advertising (pages 169–180):
Chapter 12 making plans advertising recommendations (Identifying aim Markets) (pages 181–200):
Chapter thirteen advertising learn Methodologies (pages 201–227):
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Extra resources for Aquaculture Marketing Handbook
Market interactions between aquaculture and the common-property commercial shery. Marine Resource Economics 2:1—24. Asche, F. 1996. A system approach to the demand for salmon in the European Union. Applied Economics 28:97—101. Asche, F. 1997. Dynamic adjustment in demand equations. Marine Resource Economics 12:221—237. Asche, F. 2001. S. salmon market. Empirical Economics 26:343—355. Asche, F. and R. Hannesson. 1997. On the global integration of the markets for white sh. SNF Report 98/97. Asche, F.
2000. Modern industrial organization. , Reading, Massachusetts. L. V. Gordon. 1999. S. wild and farmed 35 salmon market. Aquaculture Economics and Management 3:93—104. Csavas, I. 1994. Important factors in the success of shrimp farming. World Aquaculture 25(1):34—55. Eales, J. R. Wessells. 1999. Testing separability of Japanese demand for meat and sh within differential demand systems. Journal of Agricultural and Resource Economics 24:114—126. , C. R. Wessells. 1997. Generalized models of Japanese demand for sh.
L. V. Gordon. 1999. S. wild and farmed 35 salmon market. Aquaculture Economics and Management 3:93—104. Csavas, I. 1994. Important factors in the success of shrimp farming. World Aquaculture 25(1):34—55. Eales, J. R. Wessells. 1999. Testing separability of Japanese demand for meat and sh within differential demand systems. Journal of Agricultural and Resource Economics 24:114—126. , C. R. Wessells. 1997. Generalized models of Japanese demand for sh. American Journal of Agricultural Economics 79:1153— 1163.